Exclusive Ski Goggles Capsule Collection for GUCCI Vault’s curated Assortment: “Vault Altitude”
Stockholm/Florence 5 Januari 2023
Sending you down the slopes with style and confidence, the Yniq capsule collection for Vault hits the perfect balance of sport and luxury. Together, Yniq, the Swedish innovators of luxury and design-forward eye protection, and Vault, Gucci’s experimental concept store for creative and explorative brand synergies, create a dynamic interplay where high-fashion carves a winning line down the mountain resulting in a unified chorus that makes its presence known through striking colors.
“We are Yniq, and we continue to be the makers of the most exclusive ski goggles and sports luxury eyewear. Born and designed in Sweden, handmade by skilled artisans in Italy and with extraordinary customers around the globe, Yniq delivers an unparalleled visual experience without compromise.” Mikael Kenson, founder and co-owner
Ski aficionados recognize Yniq as the most innovative sports tech company to blend leading-edge science and Swedish design with uncompromising craftsmanship. Olympic skier Lindsey Vonn is a member of Yniq's development team and a shareholder in the company. With her extensive knowledge and experience in blending luxury, performance, and mountain sports, she is uniquely qualified to contribute to the development of Yniq's products.
“Yniq’s patented technology (PVT) for expanded peripheral vision was developed to eliminate the very real feeling of being restrained when wearing goggles. As more people seek the joy of skiing and boarding, the need to see your surroundings has never been more important.” Moss Bemis, CEO
The striking goggles come in four lens color gradations, including fading red/orange, silver, purple, and blue. Each pair is secured with comfortable elastic straps with bold patterns echoing Vault’s distinctive visual lexicon, and features the words "Sine Amore Nihil" - a Latin expression meaning "Without love, life is pointless."
Created exclusively for Vault, the limited-edition Vault Altitude capsule collection will be available only online at vault.gucci.com from January 9, 2023.
An experimental online store, Vault was created in 2021. Free-dimensional and forever in flux, it is a place where past, present, and future coexist through the power of imagination. Its name evokes an air of magic, denoting a pursuit of precious wonders that go beyond the confines of time, and its virtual shelves host a careful curation of rare vintage Gucci pieces alongside capsule collections, limited-edition styles, and other items from a selection of noteworthy brands. Vault also acts as an emissary of Gucci’s presence within the metaverse, evolving by creating with the web3-based community. NFT collectibles and virtual experiences join the platform’s offering, as Vault expands in all directions to push beyond the traditional and the purely transactional.
For further information about Vault visit vault.gucci.com